MessageMatch MatchAgent Documentation

Welcome! This guide will help you set up and use your MessageMatch MatchAgents. No coding required—just copy, paste, and go!

Introduction

MessageMatch lets you easily add AI-powered content to your website. With just a few clicks, you can create widgets that update your site's text dynamically for campaigns, personalization, and more—no coding required.

Key Features

  • AI-powered content generation
  • Dynamic content replacement
  • Campaign-specific messaging
  • Real-time analytics and click tracking
  • Easy integration with any website

Quick Start

Get Started in 3 Steps

  1. Create a MatchAgent in your dashboard
  2. Copy and paste the MatchAgent script to your website
  3. Add content classes to elements you want to update

That's it! Your MatchAgent will automatically start replacing content on your website with AI-generated text tailored to your visitors.

Installation

Installing MessageMatch is simple - just add our script tag to your website. No complex setup or dependencies required.

Step 1: Get Your MatchAgent Script

  1. Log into your MessageMatch dashboard
  2. Navigate to the MatchAgents section
  3. Click "Create MatchAgent" or select an existing MatchAgent
  4. Click the "Copy Script" button

Step 2: Add Script to Your Website

Paste the copied script into your website's HTML. We recommend placing it just before the closing </body> tag:

<!-- Place this script before closing </body> tag -->
<script>
  window._evolveConfig = {
    widgetId: "your-widget-id",
    apiKey: "your-api-key"
  };
</script>
<script src="https://evolvecopy.webadmin-503.workers.dev/widget.main.js"></script>
</body>

⚠️ Important

Always use the script from your dashboard - it contains your unique MatchAgent ID and API key!

Configuration

Configure your MatchAgent behavior by modifying the _evolveConfig object or through your dashboard settings.

Required Configuration

ParameterRequiredDescription
widgetIdYesYour unique MatchAgent identifier (widgetId)
apiKeyYesYour API key for authentication

Optional Configuration

ParameterTypeDefaultDescription
loadingEffectString"blur"Loading animation: "blur" or "fade"
user_promptStringWidget configCustom AI prompt for content generation
campaignStringnullCampaign identifier for analytics
demographicsStringnullTarget audience segment

What is a "Rematch"?

A rematch (also called a "prediction" or "impression") is when our AI processes and enhances content on your website. Here's what happens:

The Rematch Process:

  1. Content Detection: The MatchAgent finds content elements on your page (like headings, paragraphs, buttons)
  2. AI Processing: Our AI analyzes the content and generates enhanced versions based on your MatchAgent's configuration
  3. Content Update: The original content is replaced with the AI-enhanced version
  4. Caching: The result is cached to avoid duplicate AI calls for the same content

Important: Each unique combination of content, user prompt, and URL parameters counts as one rematch. If the same content is processed multiple times with the same parameters, it uses the cached result and doesn't count as additional rematches.

Caching Logic Explained

To optimize costs and performance, we use intelligent caching:

Cache Hit (No Charge)

  • Same content processed before
  • Same user prompt
  • Same URL parameters
  • Instant response from cache

Cache Miss (Counts as Rematch)

  • New content never seen before
  • Different user prompt
  • Different URL parameters
  • AI processing required

Cache Key Components

The cache key includes: content text, user prompt, URL parameters (like campaign, demographics), and MatchAgent configuration. This ensures that different contexts get different AI responses.

Plan Limits & Billing

Each plan includes a monthly limit on rewrites (AI predictions). Here's how they work:

Free Plan

1,000 rematches/month

Perfect for testing and small websites

Pro Plan

50,000 rematches/month

Great for growing businesses with multiple pages

Agency Plan

500,000 rematches/month

For agencies managing multiple client websites

Lifetime Plan

Unlimited rematches

Lifetime access with unlimited AI processing

Usage Tracking

You can monitor your rematch usage in the Settings page. The dashboard shows your current usage and plan limits in real-time.

Best Practices for Optimizing Rematches

Follow these guidelines to maximize the value of your rematch allocation:

✅ Do's

  • Use consistent user prompts across similar content
  • Leverage URL parameters for different contexts
  • Test with the Free plan before upgrading
  • Monitor usage in your dashboard
  • Use caching to your advantage

❌ Don'ts

  • Don't change prompts unnecessarily
  • Don't use unique parameters for identical content
  • Don't ignore the cache - it saves money
  • Don't exceed your plan limits

Pro Tip

The most cost-effective strategy is to design your content and prompts so that similar pages can share cached results. This way, you get the benefits of AI enhancement without using up your rematch allocation unnecessarily.

Basic Configuration

Learn how to create and configure your MatchAgent for optimal performance.

Creating Your MatchAgent

In your dashboard, you'll configure these essential settings:

MatchAgent Name

Appears in analytics section, used to organize what site it's applied on or what campaign is being ran.

Description

For personal and internal documentation to help you remember the MatchAgent's purpose.

Element Selector Types

Choose how the widget identifies content and conversion elements on your page:

Default (Recommended)

Perfect for GoHighLevel, WordPress, and most websites. Uses simple class names.

<h1 class="content1">Original Headline</h1>
<p class="content2">Original description text</p>
<button class="conversion1">Sign Up</button>
<a href="#" class="conversion2">Learn More</a>

Custom Classes

For ClickFunnels, Leadpages, and platforms where you can specify custom CSS classes.

<h1 class="my-headline-class">Original Headline</h1>
<p class="my-description-class">Original description</p>
<button class="my-cta-button">Sign Up</button>

You specify "my-headline-class", "my-description-class", etc. in your MatchAgent settings.

Custom IDs

For Infusionsoft, Systeme.io, and platforms where you can set element IDs.

<h1 id="main-headline">Original Headline</h1>
<p id="main-description">Original description</p>
<button id="signup-button">Sign Up</button>

You specify "main-headline", "main-description", etc. in your MatchAgent settings.

MatchAgent Installation

After creating your MatchAgent, use the "Copy Script" button to get your installation code:

📋 Copy Script Button

Always use the "Copy Script" button in your dashboard - it contains your unique widget ID and API key automatically configured for your widget.

MatchAgent Management Features

  • Edit: Click to modify MatchAgent settings, prompts, and selectors
  • Copy Script: Get installation code for your website
  • Delete: Remove widget (with confirmation)
  • Inline Edit: Click name or description to edit directly
  • Analytics: View performance metrics on each MatchAgent card

Advanced Features

Explore advanced MatchAgent capabilities for sophisticated content personalization and analytics.

URL Parameter Configuration

Control which URL parameters the AI analyzes for content personalization:

Default Parameters

These parameters are included by default but can be removed. You must have at least 1 parameter selected:

campaign=demographics=

Examples: ?campaign=summer2024, ?demographics=young_adults, or ?campaign=summer2024&demographics=young_adults

Custom Parameters

Add additional parameters for more sophisticated targeting:

utm_source=user_type=location=

Example: ?campaign=summer2024&utm_source=newsletter&user_type=premium

Custom AI Prompts

Guide the AI's content generation with custom prompts and context:

User Prompt Field

Can be used to include context for the AI outside of information present on the page, or for introducing rules-based criteria.

Example prompts:
• "Always mention our 30-day money-back guarantee"
• "Focus on benefits for small businesses"
• "Use a conversational, friendly tone"
• "Include urgency and scarcity in CTAs"

Custom Element Selectors

Configure custom selectors for different platforms and use cases:

Content Element Selectors

Specify which elements should have their content replaced by AI:

Classes: my-headline-class, product-description
IDs: main-headline, hero-subtitle

Conversion Element Selectors

Specify which elements should be tracked for conversions:

Classes: cta-button, signup-form
IDs: buy-now-btn, contact-form

Analytics & Performance Tracking

Monitor your MatchAgent's performance with comprehensive analytics:

Free Plan Metrics

  • • Total page views
  • • Content rewrites
  • • Total clicks
  • • Last activity date

Pro+ Plan Metrics

  • • All free plan metrics
  • • Click-through rate (CTR)
  • • Conversion rate by element
  • • Campaign performance

Webhook Integration

Receive real-time notifications when users interact with your content:

🔒 Pro Feature

Webhook functionality is available on Pro and Agency plans.

  • • Real-time interaction events
  • • Custom endpoint configuration
  • • Detailed event payloads
  • • Perfect for CRM integration

MatchAgent Management

Efficiently manage your MatchAgents with these dashboard features:

📝 Inline Editing

Click any MatchAgent name or description to edit directly in the dashboard without opening modals.

📊 Live Analytics

View real-time performance metrics directly on each MatchAgent card in your dashboard.

🔧 Advanced Settings

Access full configuration options including selectors, prompts, and integrations.

Styling Options

Customize the appearance and behavior of your MatchAgent during content loading.

Loading Effects

Blur Effect (Default)

Original content is blurred while new content loads, then replaced instantly.

Fade Effect

Content fades out with a spinner, then new content fades in smoothly.

Custom CSS

You can style the loading states and widget elements with CSS:

/* Style elements during loading */
.widget-loading {
  opacity: 0.5;
  transition: opacity 0.3s ease;
}

/* Style content blocks */
.content1, .content2, .content3 {
  transition: all 0.3s ease;
}

/* Style conversion elements */
.conversion1, .conversion2 {
  cursor: pointer;
  transition: background-color 0.2s ease;
}

Event Handling

Listen for MatchAgent events and implement custom behavior in your application.

MatchAgent Events

EventDescriptionData
widget:loadedWidget has initializedWidget configuration
widget:content-updatedContent has been replacedUpdated elements
widget:interactionUser clicked tracked elementClick details

Event Listeners

Add event listeners to respond to MatchAgent events:

// Listen for widget events
window.addEventListener('widget:loaded', (event) => {
  console.log('Widget loaded:', event.detail);
});

window.addEventListener('widget:content-updated', (event) => {
  console.log('Content updated:', event.detail);
  // Run custom analytics or other code
});

window.addEventListener('widget:interaction', (event) => {
  console.log('User interaction:', event.detail);
  // Handle custom conversion tracking
});

Conversion Tracking

Track user interactions and conversions to measure your MatchAgent's effectiveness.

Trackable Elements

Add tracking classes to elements you want to monitor:

<!-- Content tracking -->
<div class="content1">This content block will be tracked when clicked</div>
<p class="content2">This paragraph tracks engagement</p>

<!-- Conversion tracking -->
<button class="conversion1">Sign Up Now</button>
<a href="/pricing" class="conversion2">View Pricing</a>
<div class="conversion3">Special Offer Banner</div>

Analytics Dashboard

View detailed analytics in your dashboard:

  • Total impressions and clicks
  • Click-through rates (CTR)
  • Conversion rates by element
  • Campaign performance metrics
  • Time-series analytics

Webhook Events

Configure webhooks to receive real-time interaction events at your endpoint.

Content Marketing

Use MessageMatch MatchAgents to personalize landing pages, blog CTAs, or newsletter signups based on campaign or user data. Easily A/B test headlines and offers.

Example Use Cases

  • Personalized blog post CTAs based on referrer
  • Dynamic email campaign landing pages
  • A/B test headlines and value propositions
  • Seasonal content updates

E-commerce

Show dynamic product descriptions, personalized offers, or cart reminders using MatchAgent content blocks and URL parameters for each shopper.

E-commerce Applications

  • Personalized product recommendations
  • Dynamic pricing and offers
  • Cart abandonment recovery messages
  • Location-based shipping information

Documentation Sites

Use widgets to highlight new features, show targeted onboarding tips, or personalize docs for logged-in users or teams.

Documentation Features

  • Feature announcements and updates
  • User role-based content
  • Contextual help and tips
  • Progressive disclosure of advanced features

Landing Pages

Instantly update hero text, CTAs, or testimonials for different campaigns, referral sources, or user segments using widgets and URL parameters.

Landing Page Optimization

  • Dynamic headlines based on traffic source
  • Personalized value propositions
  • Targeted testimonials and social proof
  • Campaign-specific offers and CTAs

FAQ: Common Questions

How do I set up my first widget?

  1. Create a widget in your dashboard
  2. Copy the widget script using the "Copy Script" button
  3. Add the script to your website's HTML
  4. Add content classes to your HTML elements
  5. Test and monitor performance in your dashboard

How do I choose the right selector type?

Default: Use for GoHighLevel, WordPress, and most websites
Custom Classes: Use for ClickFunnels, Leadpages, and platforms with custom CSS
Custom IDs: Use for Infusionsoft, Systeme.io, and platforms with element IDs

How long does it take for content to update?

Content updates happen in real-time when users visit your page. The initial load typically takes 1-3 seconds depending on your content complexity and AI processing requirements.

What analytics can I see in my dashboard?

Free Plan: Views, Rewrites, Clicks, and Last Activity
Pro+ Plans: All free metrics plus CTR, conversion rates, and campaign performance
Live Updates: All metrics update in real-time on your widget cards

How do I edit my widget settings?

Inline Editing: Click widget name or description to edit directly
Advanced Settings: Click "Edit" button to access full configuration
Script Update: Use "Copy Script" button to get updated installation code

Can I use multiple widgets on one page?

Yes! You can use multiple widgets on the same page. Each widget operates independently and can have different configurations and content targeting.

How do I track conversions?

Default: Add conversion1, conversion2, etc. classes
Custom: Configure your own conversion element selectors in widget settings
Tracking: The widget automatically monitors clicks and sends data to your analytics dashboard

What URL parameters does the widget analyze?

Default: campaign= and demographics= (can be removed)
Custom: Add parameters like utm_source=, user_type=, etc.
Configuration: Manage allowed parameters in your widget settings
Minimum: You must have at least 1 parameter selected for the widget to function
OR Logic: The widget runs if ANY of the allowed parameters are present (not all)

What if the widget fails to load?

If the widget fails to load, your original content remains unchanged. The widget is designed to fail gracefully without breaking your website's functionality.

Can I customize the AI-generated content?

User Prompts: Add custom prompts to guide AI behavior
Rules-Based: Include specific rules and constraints
Context: Provide additional context outside of page content

How do webhooks work?

Pro Feature: Available on Pro and Agency plans
Real-time: Receive instant notifications when users interact with content
Integration: Perfect for CRM systems and automated workflows